Thursday, June 25, 2009

The Importance of Hiring Marketing Professionals

As marketing has become increasingly more complex, notably in a state governed by the force of globalization, a need has arisen for training marketing professionals in the social sciences, who can demonstrate statistical, mathematical, and computer tracks. Hiring an inexperienced or the wrong marketing personal can put your business at stake than engaging no marketing professional at all. To this effect, the need of going in for the apposite marketing professional is crucial for the welfare of your business. For this purpose, here are some pithy tips you shall follow to be right in you selection of a marketing professional.

Accountabilities of a true Marketing Professional



Many colleges and universities worldwide now have programs designed to coach marketing executives to avoid any future bedlam situation in their business. These programs aim at giving ability to future marketing professionals to plan, organize, direct and control the decision-making relating to product lines, pricing, promotion and servicing, and making this professional responsible for the physical distribution of a company’s products by means of determining the channels of distribution that will be employed, as well as supervising the profitable flow of goods from the factory or warehouse.

These are in fact the functionalities and accountabilities of a true experienced marketing professional including the following:

- Designing company’s brochures, websites, letterhead and catalogs
- Ensuring the consistency and authenticity of the company’s identity and image
- Developing tracking program for sales reporting
- Creating sales support material
- Launching the company’s website
- Creating advertising
- Developing seminars for major clients

Unfortunately, most of times, hunting for a marketing professional ends up in engaging a Sales and Marketing professional, record estimates. Analyses demonstrate that Many Sales professional CV stipulate ‘Sales and Marketing’, but actually, these professionals have only sales experience. This is a point you shall consider when engaging a Marketing Professional.

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Distinguishing between a Sales Marketer and a Marketing Professional


How do you thus, distinguish a marketing professional whose exposure outlines the above-mentioned criteria from that of a sales professional?

First of all, the idioms ‘Sales’ and ‘Marketing’ shall defined as follow:
• ‘Sales’: In actual point of view, this refers to the approach you undertake to get the prospect to purchase the company’s services. This also involves the prospects actual decision-making process. Whilst the Marketing is rather definite as hereby:
• ‘Marketing’, involving more strategy than tactics, is the manner and how you proceed to get and spot the prospects for a sale; as to attract the prospects to that decision-making point.

Tips to select the right Marketing Professional for the promoting of your company



When hiring a Marketing Professional, ensure that the candidate responds to the following determinant questions:
1. How the marketing professional prepares a marketing campaign –and the reply shall pithily suggest how the candidate will verify the target market, the type of campaign they will implement and why?
2. How the marketing professional will measure as to the successfulness of the advertising? The amount involved –the cost per customer lead and how will the advertising impact the sales to increase?
3. What are the marketing professional track records –a project that he/she initiated on time and under budget?
4. His/ her experience with Public Relations?
5. What type of product/service will the marketing professional bring in, and how will this new product be introduced into the market?
6. What are the marketing professional three effective leadership qualities he/she prioritizes or thinks are essential?
7. What will the marketing professional do if he/she had to do over again a leadership situation?

These tips and strategies shall help you find the apposite marketing professional to enhance the image of your company.

Marketing has overall authority; in others, as in product-line development, its function is primarily adversary. So, as long as the marketing professional you wish to hire does not expose these abilities, it is advisable you do not even venture to avoid any unsolicited challenges and surprises.

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