How to Turn One-Time Purchaser into Lifelong Customer?

With the opening up of Markets and invasion of other competitors, companies around the world find it somewhat difficult to get clients to purchase their products. As a result, businesses are mindful of the need to find new ways to convert one-time purchaser into lifelong customer. The approaches involve are potentially crucial and needs professional tips to succeed.

Co-operating with Consumers Needs –Tips

Occurrences have undeniably proved that consumers today are more complicated than those of past generations. They are highly educated; being exposed to newspapers, magazines, motion pictures, radio, television, and travel, they are well-informed about products risks and the benefits that go with; and they have much greater contact with other people: It is very difficult to satisfy their needs without having to delight their desires. Because consumers demands are more exacting, and their taste changes more unpredictable, so have businesses tried to reshape their products and target marketing as well. Where marketing once stopped with the sale, today businesses believe that it is more profitable to sell to existing customers than to new ones to free from the hassles of marketing.

Marketing concentrates primarily on the purchasers, or consumers. Subsequent to determining the customers’ wants and desires, strategies are built up to educate customers about the most important features of the product, convincing them to purchase it. Today, Markets tend to be segmented as each group raises interest for products apposite to its particular tastes. Positioning the product requires great care and planning.

Target Marketing is a great and an essential type of campaign to revitalize the image of the business. This type of campaign is meant to determine the exact segment of the population that is likely to purchase the product and then design a marketing campaign to enhance the image of the product to fit that particular segment. You shall know that the sustainability of your company’s customer relies on the ingenuity of your managerial policy, and the responsiveness (including price and product necessity) of your business to markets needs.You have overcome the most difficult part of the process as to converting your one-time buyer into a lifetime customer. Now, is entirely up to you to make the customer feel at home...



Nowadays, consumers like to feel that their being taking care of and that their service providers are being responsive to each of their wants. They way you want your customers to see you, the same way you should treat them.

1. The courtesy with which you will address purchasers really weighs.

2. Another important thing: How you will give out details requested by purchasers –Corporate Information Management –is potentially vital. Information you give about your product or skills set of the company count enormously in the purchaser’s decision so as to remain with you or go elsewhere. Refrain from giving false promises! Always give out what you can –be realistic.

3. In fact, your Company’s Customer Care Services shall be of utmost standard –very detailed, resourceful, informative, accurate, prompt and friendly –always looking cheerful and smart. Customers shall feel that you are completely devoted to their needs when expressing their concerns. A frown face can drive people away; conversely a smile can solicit more buyers in.

4. How free and truthful you are to the purchaser is another intelligent way to establish relationship with them: Always learn how to listen to the customers and take into consideration their concerns, needs and suggestions. As a result, you can create online forum, where customers can freely express their experiences, concerns and other desires with regard to your products. Always make them feel that they are indeed part of your company.

5. Send out invitation cards and newsletters to stay in contact with your customers at all times.

These tips do not require financial investment. This is a matter of proven track of professionalism, which shall become part of everyone’s qualities to wow purchasers.